Audience Insights.
Derived from comprehensive airshow economic impact surveys (UMass GNEAS study) and streaming analytics, our demographic profiles over-index in disposable income, education, and brand loyalty.
Economic Impact & Profile
The average attendee is a 45-year-old male traveling in a family group of 3-4, highly motivated by military aircraft interest and entertainment value.
This represents an extraordinarily stable, family-oriented demographic that aligns with USAA’s military and family affinity targets.
Viewer Personas
We separate our TV streaming and YouTube aviation audiences into five distinct motivational groups. Click on a profile tab to review detailed traits.
The Cockpit Dreamer
Aspirational aviators, flight simulator fans, and tech-savvy youth who consume heavily on streaming platforms.
- Dreams of flight & aviation lifestyle
- High-adrenaline cockpit POV videos
- Career and flight school inspiration
Pilot training series, Airline cockpit vlogs, Fighter jet operational clips